Campaigns.
Where strategy meets execution, on this page I highlight the campaigns I’ve designed and delivered across multiple platforms, including PPC, social media, and email marketing.
From concept to execution, I ensure each campaign aligns with broader business objectives and drives measurable outcomes. Whether it’s generating sales-qualified leads through PPC ads or building brand awareness through owned and earned channels, each campaign is meticulously planned, executed, and optimized for maximum impact.
Example Campaign
Below is an example of a joined-up campaign linking optimised landing page, email newsletter, LinkedIn ad campaign and value-add content.
The campaign promoted an online event and sought to generate sales qualified leads, potential partners and increase brand awareness amongst large existing clients. It resulted in 42 leads that satisfied the criteria.
Landing page
LinkedIn Ad Campaign Creatives
Value-Add Content
Campaign Collateral Examples
Some of the elements I use to ensure a successful campaign, from brief through workbook to report.
Campaign Workbook
Creatives Guide
Example of a guide I give to the Creative team to help them create the right assets for PPC and LinkedIn ad campaigns.
Special Promotion Campaign
Plan for a concentrated campaign for a product promotion at Christmas.
Google Ads workbook
Building up a thorough keyword-based Google search ad campaign.
