Hello.
I’m a purpose-driven marketer who creates and executes data-driven strategies, standout campaigns, and diverse content that inspires.
About Me .
I craft outstanding marketing strategies and campaigns that fuse human creativity with cutting-edge technology to spark engagement, amplify the brand, and inspire genuine demand.
Comfortable leading teams or executing hands-on, I’m a skilled writer, copy editor, videographer, and podcast producer, comfortable creating all types of campaigns and content.
I know that the key to marketing success is collaboration. I’m skilled at liaising and influencing across the business: with leadership, sales, operations, client services and others to create impactful marketing aligned with the organisation’s goals that generates leads, awareness and advocacy.
Key Skills and Expertise.
Leadership and Cross-functional Collaboration
Leading, mentoring, and coaching teams and collaborating cross-functionally to align goals and deliver real business impact.
Marketing Strategy and Campaign Execution
Developing end-to-end integrated marketing strategies linked to commercial priorities.
Digital Marketing
Lead generation using social ads, CRM projects, SEO, landing pages, and email nurture workflows, with a broad experience of technical solutions.
Content Creation
White papers, blogs, videos, case studies, podcasts, and brochures that amplify voice, brand, and values, frequently using AI as a tool.
Brand and Value Proposition Development
Positioning and messaging that differentiates and inspires across sectors and territories.
Live and On Demand Events
Designing and managing online and offline events; experienced digital studio manager.
Data-Driven Insight
Tracking what works (and why), using analytics to refine campaigns and optmise ROI.
Testimonials.
“Matt brings a unique blend of strategic thinking, creative flair, and meticulous attention to detail.”
Rona Mackenzie
Director of Future Leaders
“…combines sharp strategic thinking with a keen eye for data, and has an exceptional ability to craft compelling copy and high-impact digital content. “
Jake Meyer
Global Accounts Director
“…an excellent communicator, a thoughtful listener and problem solver, a great team player, and a natural leader who brings out the best in every team he’s part of“
Deniz Erten
Graphic Designer
“Professional, innovative, creative and engaging, Matt was a huge asset to the team”
Craig Preston
Chief Executive Officer
See My Work .
Strategy
Explore my work in crafting impactful marketing strategies, from branding and positioning to detailed strategic planning for organisational growth.
Content
Showcasing the breadth of content I’ve created, from provocative blogs and white papers, to thought leadership videos and podcasts, all designed to amplify brands.
Campaigns
See how I plan, execute, and optimize multi-channel campaigns, including PPC, to drive growth and generate qualified leads.
Reporting
Explore how I leverage data and analytics to optimize marketing performance, refine strategies, and ensure campaigns deliver measurable ROI.