Content.
Content is at the heart of every marketing strategy I develop. Whether it’s a technical white paper, a creative blog, or a compelling podcast, I craft content that informs, entertains and resonates with audiences, driving awareness, engagement and conversion.
In this section, you’ll find examples of content I’ve created, each piece strategically crafted to deliver value, showcase thought leadership, and support business goals. I also integrate AI tools to enhance content production and ensure efficiency while maintaining high quality.
Videos
A key element of my skillset is the ability to develop, craft and deliver compelling video content. From conception through scripting, setup, filming, and finally editing – I have created brand stories, thought leadership content, event and project reviews, product explainers, case studies and more.
View more on my Vimeo channel.
Brand story
I conceived, scripted, shot, compiled and edited this film that introduced a brand. In just under 90 seconds, the narrative highlighted the brand’s values, its services, and its differentiators, whilst the visuals gave an exciting and inspiring glimpse into what they do.
Social Content
I conceived, directed, shot, and edited this series of thought leadership films entitled “The 60 Second Leader”. Designed to increase brand awareness and generate leads, they provide tips on how to be a better leader. Engagement increased by 35% for these posts.
Programme/event review
A 5-day training programme/event, this was a project of considerable scope, including overnight delivery of social reels, and multiple simultaneous filming locations. Consequently, I outsourced the filming to Top Banana and then managed the delivery, including client management.
Rebrand Announcement
As part of a rebrand project, I developed a staggered delivery of social content, including this teaser that announced the integration of three brands into one.
Animated Explainer
I conceived, wrote and created on Canva this series of animated explainers. Designed as value-add content to increase brand awareness and generate leads
Blogs
I have written hundreds of blogs – here are a few examples. All of these were written, optimised and promoted with a campaign goal in mind, be it lead generation, brand awareness or thought leadership
End of year reviews: why they’re useless and what to do instead
End of year performance reviews are demoralising, stressful and rarely inspire improvement. So what should we do instead?
Beating Change Fatigue: How HR Can Turn Resistance into Enthusiasm
Hybrid Work Is Not The Problem: Bad Leadership Is
The reason for engagement at work falling is not hybrid working – it is managers and leaders failing to adapt their style. Here’s what they should do…
Ten reasons why you need a professional qualification in leadership
If you want a leadership role, you really must be looking at getting a professional qualification in leadership. Here’s why…
Assets
In the examples below, I’ve taken the lead as project manager, working closely with Subject Matter Experts to formalise the concept, identify the target audience, and craft the copy. I then collaborated with the creative team to ensure the final output was visually aligned with the brand, focusing on layout, styling, and imagery to bring the message to life.
These assets have played a key role in supporting business development.
Brand Introduction – handout
Conceived as an introduction to the brand whilst complying with the company’s values around recycling and ethical use of materials. This was small and when printed and folded easily fit into a pocket, making it more likely to be be taken home and read when the person had more time.
Always done in small print runs, the modular design made it easy to adapt the messaging dependent on the audience.
Brand Introduction – UK
Designed to introduce the brand to potential clients, partners, and investors. It provided a clear, concise, and compelling overview of the brand, showcasing its mission, values, products or services, and unique selling points.
Brand Introduction – India
The same brochure but adapted for the India market, making sure that the content resonates with local values, culture, and preferences. Language, tone, imagery and contact details were changed.
Future Leaders
Brochure to promote a specific product.
Conference Handout
Conceived to support a colleagues appearance at a conference by summarising the key points of the presentation on a high-quality handout with contact details.
Case Studies
In every case study I create, I focus on telling a compelling story that not only highlights the problem and solution but also demonstrates measurable outcomes. Each case study is crafted to be engaging, data-driven, and clear, ensuring that it resonates with the target audience and positions the brand as a trusted solution provider. I work closely with clients and stakeholders to gather the right insights, making sure every case study is rooted in real success stories that drive credibility and inspire confidence.
Podcasts
I am experienced as a podcast producer, editor and host. Some colleagues and I started the Leadership Learned podcastoff our own backs as a value-add proposition for our company’s clients and potential clients. The podcast has over 1000 listens per month and is also used internally as part of learning programmes.
Below are selected episodes – all episodes are available on most podcast providers including Spotify, Google Podcasts, Apple Podcasts, Amazon and more.